Snapchat's First Monetization Move Will Be In-App Purchases

Fresh on the heels of the announcement that Snapchat received $60 million in funding led by International Ventures Partners, co-founder and CEO Evan Spiegel has told TechCrunch that the first phase of the monetization strategy will involve in-app transactions. According to Spiegel, the company is already playing with hidden features and doing experiments to see what works best.